98% recognition. 100% rewarding.

Wondering why you should choose AIR MILES? Here's the short answer:

  • 98% brand recognition in Canada
  • 10 million active Collectors
  • 120+ Sponsors
  • 1,200+ Rewards
  • Thousands of places to earn
  • Canada's most recognized coalition loyalty program
  • Drives results for our 200+ AIR MILES INCENTIVES® Promotional Sponsors

So, what does the success of the AIR MILES Reward Program have to do with your business?

2 out of 3 Canadian households collect AIR MILES reward miles. So as you leverage the success of a leading, recognized brand, AIR MILES INCENTIVES® will also be relevant to the majority of your customers, clients and employees.

How does AIR MILES INCENTIVES® fit into your business?

Incorporating AIR MILES INCENTIVES® into your day-to-day business is both simple and effective. As an AIR MILES INCENTIVES® client, you’ll receive:

  • Use of the AIR MILES brand/logo to incorporate into your customer & employee communications
  • The flexibility to customize your AIR MILES reward miles offer to meet your business objectives
  • Access to purchase only the AIR MILES reward miles you need to drive the results you want

It’s easy to implement and manage your AIR MILES INCENTIVES® program, thanks to our web-based program management tool, rewardBANK. This system allows you to implement and execute the program seamlessly and keep track of all the reward miles you issue.

Plus, we also provide you with:

  • AIR MILES POS materials
  • Staff training
  • A dedicated account representative

We’ll help you harness the power of the AIR MILES Reward Program, which you’ll find extremely effective. After all, over 75% of Canadian households collect reward miles.

About RMG Loyalty & AIR MILES INCENTIVES®

RMG Loyalty, a division of Retail Media Group, is the exclusive distributor of AIR MILES INCENTIVES® for small and medium-sized businesses. RMG Loyalty's specialty is flexible loyalty solutions, and it's this expertise that makes AIR MILES INCENTIVES® a turnkey, customizable, easy to use and cost-effective business solution.

About the AIR MILES Reward Program

With an AIR MILES Collector Card, it’s easy for Collectors to turn everyday purchases into the things they really want. They simply present their Collector Card when they shop at one of the AIR MILES Sponsors and earn reward miles that they can later redeem for a Reward. With so many places to shop and earn, the reward miles add up fast. Once they are ready to redeem, Collectors simply visit the AIR MILES website (airmiles.ca/rewards) and choose their Reward. Whether they love travel, electronics, appliances or more, AIR MILES gives Collectors the freedom to choose the rewards they want.*

rewardBANK: Bring the benefits of Canada's most recognized coalition loyalty program to your business.

* All rewards offered are subject to the Terms and Conditions of the AIR MILES Reward Program, are subject to change and may be withdrawn without notice. Some restrictions apply. Quantities may be limited. See www.airmiles.ca for details.

98% brand awareness nationwide
2/3 of all Canadian households
10+ million AIR MILES accounts
40+ billion reward miles issued
1,000 collector card swipes every minute
20 years of changing consumer behaviour
1,200+ Rewards to choose from
100+ retail sponsors across Canada