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We make it possible for qualified businesses to become an AIR MILES® Partner* and start rewarding their customers with Miles as an effective tool for solving their challenges, achieving their goals, and growing their business!

The AIR MILES Reward Program is made up of hundreds of businesses across Canada that reward their customers with AIR MILES Reward Miles for every day purchases, and then allows them to use their Miles to choose, from over 1,200 options, the Reward that means the most to them.

Learn more about the AIR MILES Reward Program here

Why a reward program is important for your business

Click here to view Partner Case Studies.



of program members always look to earn points/miles when buying goods and services.

2 out of 3

consumers will change where/when they shop, what they spend/purchase to maximize Miles.


of consumers will choose a business that offers Miles over one that doesn’t.


of consumers say reward programs make them more likely to continue doing business with brands.


Whether you need to differentiate your business in your market or online, gain an edge over your competition, attract more customers, or boost sales, you can design your AIR MILES® Reward Program to achieve your specific business goals. We will work closely with your team to understand your market, your culture, your challenges and your objectives, and then customize a program to get the results you want.

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Attract and Retain Customers

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Promote Products and Services

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Drive Sales and Protect Margins

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Upsell Packages and Features

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Energize Promotions and Special Events

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We strive to make it as easy as possible for you to develop, launch and run your AIR MILES® Reward Program. Our team of experts will help your team integrate AIR MILES into your business processes and marketing activities, train your team and get them excited about the Program.

We will support you every step of the way to ensure you get the most out of your participation in the AIR MILES Reward Program.

A loyalty program gives us an extra boost in a competitive market.

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Satisfied Clients