Client Increased Market Share by Targeting Competitors’ Customers

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Auto Partner Case Study



Sisley for Honda. One of the top-selling Honda dealerships in Canada.



To create brand awareness and increase their market share.


Campaign Strategy

  • Identify and target competitor shoppers by polygoning competitor locations in select cities.
  • Deliver a highly targeted message to individuals who had visited a competitor store in the previous 3-4 weeks, demonstrating that they were actively looking to make a purchase.


Valued Outcomes

  • 40% Higher CTR
  • 152K individuals with the intent to buy were identified
  • Drove qualified leads to client’s website
  • Client Increased Its Market Share






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