FAQs

What is AIR MILES INCENTIVES®?

Why shouldn’t I just create my own reward program?

The AIR MILES® Reward Program is an established and well-known reward program with 99% brand recognition and a proven track record of influencing consumer behavior using AIR MILES® Reward Miles as the incentive. Making AIR MILES® your reward program means it is immediately recognizable and 75% of Canadians are already members of the program.

You don’t need to invest in building your own reward program awareness, figure out what your clients would want, install time-consuming infrastructure or costly IT systems, or worry about sourcing and fulfilling rewards. It’s all taken care of!

How do I know if AIR MILES INCENTIVES® will work for my business?

Over 500 Partners have seen positive results from being part of the AIR MILES Reward Program. Since every business is different, we will work closely with you to understand your needs and recommend a program design that will get the results you are looking for and be financially viable for your business.

I’m a local business – isn’t AIR MILES® designed for big national chains?

AIR MILES INCENTIVES® is the perfect solution for local businesses to be part of Canada’s premier coalition reward program. We make it possible for qualified businesses to become an AIR MILES® Partner* and start rewarding their customers with Miles as an effective tool for solving their challenges, achieving their goals, and growing their business!

AIR MILES INCENTIVES® works for businesses of all different sizes operating in many different industries.

How is AIR MILES INCENTIVES® different from the AIR MILES® Reward Program?

The AIR MILES Reward Program is Canada’s leading coalition loyalty program through which Collectors can get AIR MILES® Reward Miles for everyday purchases at over 1,000 Partner locations across Canada and then redeem their Miles for a variety of rewards such as travel, merchandise, attractions and entertainment, AIR MILES Cash® and more.

AIR MILES INCENTIVES® is a simple, flexible and cost-effective way for your business to have a great reward program. We make it possible for qualified businesses to become Partners in the established and proven AIR MILES® Reward Program to help them achieve their business goals.

What is AIR MILES INCENTIVES®?

AIR MILES INCENTIVES is a turn-key business solution that helps qualified businesses attract and retain customers, boost sales and profit, and stand out from their competition, by giving customers AIR MILES® Reward Miles.

Getting Started

How do I know if I qualify?

Simply contact us to find out quickly if your business is approved for issuing AIR MILES Reward Miles.

How long does it take to get started?

AIR MILES INCENTIVES is a turn-key solution designed to make it easy for qualified businesses to launch their program and start issuing AIR MILES® Reward Miles to their customers within a few weeks.

Will the program work with my own POS or will I need to invest in new IT systems?

With AIR MILES INCENTIVES®, you don’t need to invest in a new IT system. With our secure web-based program management tool, all you need is an internet connection. You can manage and track your program 24/7 with the click of a mouse.

What is the cost to participate in the program?

AIR MILES INCENTIVES is a flexible and cost-effective way to be a Partner in the AIR MILES® Reward Program. As an AIR MILES INCENTIVES® Partner, you simply pay a low initial set-up fee and then purchase the Miles you need to drive the results you want. The costs are within your control.

We work closely with you to understand your needs and recommend a program design that will influence customer behaviour and be financially viable for your business.

About the AIR MILES® Reward Program

What can I do if I need help with my AIR MILES® Collector card?

For assistance with your Collector account or Collector card, click here for the AIR MILES FAQ and online help, or call the AIR MILES Customer Care Centre at 1-888-247-6453.

How long does it take to earn enough AIR MILES® Reward Miles to redeem for a reward?

With thousands of locations across Canada to earn from, AIR MILES® Reward Miles add up quickly. And with rewards starting at 95 Reward Miles, it’s easy to reach great rewards.
To discover all the great rewards Collectors can choose from, visit airmiles.ca/rewards.

What types of rewards can Collectors redeem for through AIR MILES®?

The AIR MILES® Reward Program offers Collectors more than 1,200 different reward options in categories like travel, merchandise, attractions and entertainment, AIR MILES Cash® and more!
Collectors get to choose a reward that matters most to them. And you don’t have to source or manage rewards. It’s all taken care of.
For a complete listing of rewards, visit www.airmiles.ca/rewards.

How many Partners are in the AIR MILES® Reward Program?

There are over 500 participating Partners in the AIR MILES® Reward Program, in categories including: grocery, pharmacy, fuel, banking, credit card, specialty retail and local businesses.

How many people collect AIR MILES® Reward Miles?

Over 11 million Canadian households collect AIR MILES® Reward Miles. That is 75% of all Canadians