The loyalty of your customers directly impacts your business’s revenue. If customers are quick to churn, your business suffers. When customers stay loyal to your brand, you reap the rewards. But, how can you increase customer retention so that they remain with your company for the long-term?

B2B businesses face additional challenges when it comes to retaining customers because their relationships are mostly based on transactions and not direct contact. In this blog post, we will discuss 5 tips on how to increase customer retention and decrease churn rate in B2B businesses so that you have a steady stream of revenue coming in rather than worrying about losing them at every turn.


1. Make Customer Retention a Priority

One of the best ways to increase customer retention is to make it a priority. This means that as a business owner, you need to determine how much you are willing to spend to keep your customers. At the same time, you need to be realistic about how much revenue each customer is bringing in. You may have a few customers who bring in a significant amount of revenue. If so, are you willing to spend more on retention efforts for those customers than for others? If not, then you need to figure out ways to improve customer retention strategy across the board.


2. Make Customer Engagement a Priority

Engaging with your customers regularly is another way to improve customer retention. How much time do you spend engaging with your customers? You may have a lot of customers, so you may feel like you have no time for communication. But, those customers are your lifeblood, and you need to make the time to engage with them. And, it doesn’t have to be hours every day. Fifteen or 30 minutes a week should be enough time to keep your customers engaged and happy. You can engage with your customers in a variety of ways, including:

  • Sending email campaigns
  • Hosting live webinars
  • Creating videos
  • Responding to customer reviews
  • Participating in online forums
  • Sending handwritten notes


3. Increase Communication Transparency

Customers want to know that you’re actively working for them. They want transparency about how your business operates. They want to know that you’re actively listening to them. When you’re transparent about how your company operates, customers will feel more secure about doing business with you. They’ll know that you’re listening to them and that they are appreciated as customers. You can increase communication transparency in a variety of ways, including:

  • Creating a customer-focused mission statement
  • Creating a customer-focused FAQ page
  • Hosting regular customer webinars Creating a customer advisory board
  • Hosting moderated social media discussions
  • Creating a transparent pricing model

Customer Retention Loyalty

4. Offer Short-Term Rewards for Long-Term Loyalty

It’s important to reward your customers for their loyalty, but you don’t want to give too much away. Rewarding customers for their loyalty is a good way to keep them happy and coming back. You don’t have to do something huge each time they make a purchase, but finding small ways to show your customers that you care can go a long way.

You can offer rewards when customers buy more, buy more frequently or commit to a long-term purchase contract. You can also offer rewards to customers who refer other customers. You can offer early access to new products or services. You can also ask customers for feedback regularly so that you can improve your offerings.


5. Show Customers You Care With Outreach

Customers appreciate when they receive outreach and communication from businesses, but it doesn’t happen often. You may have a few customers who take the time to give you feedback, but what about the rest? What about the customers who don’t leave feedback? What about the customers who just don’t say anything?

You can show those customers that you care about them by reaching out and initiating communication. You can send handwritten notes to your best customers. You can send emails to customers who haven’t left feedback. You can also reach out to customers who haven’t made a purchase in a while to see what you can do to improve their experience.


Wrapping Up

Retaining customers is crucial to any business, but B2B businesses have an added challenge when it comes to maintaining customer loyalty. B2B customers are more likely to make purchases based on the terms of the transaction rather than the relationship they have with a salesperson.

You can improve customer retention strategy by making customer retention a priority, engaging with customers regularly, and rewarding their loyalty with short-term rewards. Show your customers you care with outreach, and they’ll be more inclined to stay loyal to your brand.


Helpful Links

How to Become an AIR MILES Partner Guide
Loyalty Program – The New Business Imperative
Existing AIR MILES Incentives Partners
Examples of Partner Results