The AIR MILES® Reward Program carries the brand recognition that our customers recognize and value. It has helped us retain our market share in the highly competitive textbook market.
When using AIR MILES® in our sales negotiations, we maintain more profit when using miles in lieu of cash discounts.
Since introducing the AIR MILES® program, sales volumes have increased. I feel that AIR MILES is just another perk that we can offer that our competition does not have.
Our AIR MILES® program has definitely help with our clients’ decision between us and another flooring store. Since introducing the program, we’ve seen some growth in our sales. Last year was our best in over 60 years!
AIR MILES® is a program that most people recognize. With so many rewards programs out there it is nice to be affiliated with a long-standing brand.
Our customers definitely appreciate the fact we offer AIR MILES® and make a point of coming into the store to pay so that they can get them.
In the two months since we launched the program, we have seen Platinum Dealers who are AIR MILES® collectors increase their purchases by 66%, compared to those who are not collectors.
Our AIR MILES® program helped us save a major account and has already paid for itself!