Our retail Partner saw YOY growth in basket size, number of transactions, and gross sales overall.
An auto Partner sent an email offering 50 Miles to collectors to incentivize test drives.
23% of test drives resulting from two targeted email campaign converted into sales
30% to 38% of buyers from test drive offer had never purchased the brand before
In addition, nearly 3/4 of test drive customers opted-in to ongoing communications, making it possible for the dealership to send these collectors additional offers in the future.
An insurance provider did a promotion during which all home and auto quote requests over a six-week period were entered into a contest for a chance to win 25,000 Miles.
50% increase in monthly quotes
69% increase in net new policies
The policy acceptance rate was 13 points above target
The average premium was 131% of plan
Honda dealership currently offers 1 Mile per $20 spent in their Parts & Service department. Since implementing this offer:
Thanks AIR MILES, transactions have increased by 39% from previous year
Collectors are spending 14% more than before the Program was implemented
A Ford dealership wanted to stand out from other Ford dealerships also running the Ford Family Pricing Event and increase their number of vehicles sold. They implemented a Spin-to-Win wheel where winners received up to 5,000 Miles on the purchase of a new or used vehicle.
15% increase in units sold year compared to the previous year
A mid-frequency retailer looking to attract customers who live outside of their primary trade area offered 1 Mile per $20 spent per transaction.
Over 50% of AIR MILES customers traveled more than 20km compared to 30% of average customers
Sales from outside 50km were 6 times higher for AIR MILES customers compared to existing customers
Customers at a mid-frequency retailer were offered the choice of two incentives: 3x the Miles or 15% cash discounts.
AIR MILES moved 30% more merchandise at less than 50% of the cost of the cash discount
On a Friday afternoon at a 2017 trade show, our RV Partner offered 3x the Miles on purchases made before 4 pm. The promotion resulted in four times their usual sales that morning.
Sold 8 units instead of the usual 1 or 2
It was their best Friday morning at a trade show, ever
A telecommunications Partner seeking customer acquisition and retention offered customers a choice of a cash back offer, a gift certificate or Miles to make the switch from their current provider.
55% chose the Miles, 35% chose cash, and 10% chose the gift card
95% of customers who were still customers after one year had chosen Miles
The Miles cost 44% less than a cash incentive, and 27% less than the gift card
Looking to increase the average spend per transaction, a mid-frequency retailer offered customers 1 Mile per $20 spent and triple Miles on selected products.
Collectors spent 87% more than non-Collectors
They also spent an additional 75% during promotional periods
Collectors spend almost twice as much as non-collectors, plus their spend can be substantially increased during promotional periods.
Seeking to re-activate dormant customers and increase revenue, our B2B Partner offered 5 Miles for shipments plus up to 15 bonus Miles on select shipment destinations. Employees were also incentivized with 25 Miles for each new customer sign up.
30% YOY total revenue growth
Customer base and average revenue per user increased by 300%
A car rental services provider with the objective of increase rentals frequency used tiered bonus offers, providing collectors with incremental Miles with each AIR MILES transaction.
- 1st rental: 10 Miles
- 2nd rental: 15 Miles
- 3rd rental: 30 Miles
They increased incremental revenue across all targeted collector segments and generated an ROI of over 142%
A used car dealership seeking to increase in-house financing and sell more vehicles implemented a consistent base offer in all departments, plus bonus offers to clear out inventory and increase customer loyalty.
62% of buyers chose in-house financing
The dealership sold 14% more vehicles YOY
A specialty retail (low frequency) Partner sought to increase the frequency of shopper visits with the following offers:
- Shop 1 time total, get 50 Miles
- Shop 2 times total, get 125 Miles
- Shop 3 times total, get 200 Miles
The offers were promoted over 7 months in direct mail and email campaigns and in store.
There was an increase of 34% in incremental visits during the promotion period
An auto service location implemented a one-year frequency card using Miles as the incentive.
25% more frequency card holders than non-cardholders had their vehicle serviced twice that year
Less than half of customers who only serviced once that year were frequency cardholders
Seeking to incentivize people to increase their physical activity, The YMCA Canada and Public Health Agency of Canada teamed up and began offering Miles for visits to the YMCA’s facilities.
49% of collectors members of the YMCA said the initiative helped them engage in physical activity at the facilities more often
63% of participating YMCA members visited between one and six more times each week when compared to their activity at the same time last year
A high-frequency retailer offered three incentives to shoppers:
- Discount only
- Discount + AIR MILES Offer
- AIR MILES Offer only
The AIR MILES only offer was chosen 70% more than the discount offer, 20% more than the combo offer, and cost the least for the retailer
Hearing company wanted to incentivize customers to purchase two units rather than one unit, increase total customer spend and attract new customers with free hearing tests
Strategy:
- 75-150 AIR MILES Reward Miles for a free hearing test
- One Unit All Levels: 200 Miles
- Two Basic Units: 400 Miles
- Two Advanced Units: 700 Miles
- Two Premium Units: 1,000 Miles
Offer of 25 AIR MILES for a free hearing test resulted in a 41% purchase rate and collectors were 6% more likely to purchase two units over one unit when compared to non-collectors
A real estate Partner ran a bonus offer in conjunction with a two-month contest in order to incentivize listings.
6x more transactions during the promotional period in comparison with the same period the year before
Our RV dealer Partner offered 2x the Miles during a 2-month promotional period, among other offers.
AIR MILES collectors increased their purchases by 66% YOY compared to non-collectors
Our long-standing Partner conducted a testing of branded and non-branded emails.
Emails branded with the AIR MILES logo had a 178% higher click-through rate
Our Partner in the healthcare industry uses AIR MILES logo branded email campaigns to drive collectors to convert on their website.
Higher open and click-through rates for AIR MILES branded emails
Our Partner uses collector behavioural data to continually enhance offers and optimize program results.
AIR MILES collectors spent on average 24% more than non-AIR MILES collectors
Our Partner in the transportation industry awarded AIR MILES Reward Miles for good driver practices and behaviour.
97% employee retention rate
5.3% savings in recruitment, training and operational costs, resulting in savings of $2.5MM over the year
In order to engage employees and promote safety-at-work practices, our Partner awarded its employees with Miles for every day without injury and promoted an AIR MILES Safety Bingo with all warehouse employees.
100% Team participation
86% increase in no loss time days
WSIB rebate of over $130,000
Very positive ROI with happy and safe employees
Our Partner leveraged the AIR MILES Reward Program as an employee incentive program to improve employee retention and engagement, as well as to reduce lost time hours for injury and illness.
