Partner outcomes and Case Studies

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Our retail Partner saw YOY growth in basket size, number of transactions, and gross sales overall.

  • Average Collector transaction size grew by 59%

  • Number of transactions by Collectors grew by 118%

  • Gross sales by Collectors grew by 88%

AUTO: Test drive offer converts to sales and attracts first-time buyers

An auto Partner sent an email offering 50 Miles to Collectors to incentivize test drives.

  • 23% of test drives resulting from two targeted email campaign converted into sales.

  • 30% to 38% of buyers from test drive offer had never purchased the brand before.

In addition, nearly 3/4 of test drive customers opted-in to ongoing communications, making it possible for the dealership to send these Collectors additional offers in the future.

Insurance: Increase in monthly quotes

An insurance provider did a promotion during which all home and auto quote requests over a six-week period were entered into a contest for a chance to win 25,000 Miles.

  • 50% increase in monthly quotes

  • 69% increase in net new policies

  • The policy acceptance rate was 13 points above target

  • The average premium was 131% of plan


Honda Dealership currently offers 1 Mile per $20 spent in their Parts & Service department. Since implementing this Offer:

  • Transactions have increased by 39% from previous year

  • Collectors are spending 14% more than before the Program was implemented


A Ford dealership wanted to stand out from other Ford dealerships also running the Ford Family Pricing Event and increase their number of vehicles sold. They implemented a Spin-to-Win wheel where winners received up to 5,000 Miles on the purchase of a new or used vehicle.

  • 15% increase in units sold year compared to the previous year


A mid-frequency retailer looking to attract customers who live outside of their primary trade area offered 1 Mile per $20 spent per transaction.

  • Over 50% of AIR MILES customers traveled more than 20km compared to 30% of average customers

  • Sales from outside 50km were 6 times higher for AIR MILES customers compared to existing customers


Customers at a mid-frequency retailer were offered the choice of two incentives:

3X Miles or 15% cash discounts.

  • AIR MILES moved 30% more merchandise at less than 50% of the cost of the cash discount


On a Friday afternoon at a 2017 trade show, our RV Partner offered 3X the Bonus Miles on purchases made before 4 pm. The promotion resulted in four times their usual sales that morning.

  • Sold 8 units instead of the usual 1 or 2

  • It was their best Friday morning at a trade show, ever

Telecom: delivered stronger results at a lower cost

A telecommunications Partner seeking customer acquisition and retention offered customers a choice of a cash back offer, a gift certificate or Miles to make the switch from their current provider.

  • 55% chose the Miles, 35% chose cash, and 10% chose the gift card

  • 95% of customers who were still customers after one year had chosen Miles

  • The Miles cost 44% less than a cash incentive, and 27% less than the gift card

retail: Collectors spent nearly double

Looking to increase the average spend per transaction, a mid-frequency retailer offered customers 1  Mile per $20 spent and triple Miles on selected products.

  • Collectors spent 87% more than non-Collectors

  • They also spent an additional 75% during promotional periods

Collectors spend almost twice as much as non-Collectors, plus their spend can be substantially increased during promotional periods.

B2B: reactivated dormant CUSTOMERS AND INCREASEd SPEND

Seeking to re-activate dormant customers and increase revenue, our B2B Partner offered 5 Miles for shipments plus up to 15 bonus Miles on select shipment destinations. Employees were also incentivized with 25 Miles for each new customer sign up.

  • 30% YOY total revenue growth

Rental dealership: stimulated REPEAT BUSINESS and roi

A car rental services provider with the objective of increase rentals frequency used tiered Bonus Offers, providing Collectors with incremental Miles with each transaction.

– 1st Rental: 10 Miles
– 2nd Rental: 15 Miles
– 3rd Rental: 30 Miles

They increased incremental revenue across all targeted Collector segments and generated an ROI of over 142%


A used car dealership seeking to increase in-house financing and sell more vehicles implemented a consistent base offer in all departments, plus Bonus Offers to clear out inventory and increase customer loyalty.

  • 62% of buyers chose in-house financing

  • The dealership sold 14% more vehicles YOY

RETAIL: increased frequency of visits

A specialty retail (low frequency) Partner sought to increase the frequency of shopper visits with the following offers:

– Shop 1 time total, get 50 Miles
– Shop 2 times total, get 125 Miles
– Shop 3 times total, get 200 Miles

The offers were promoted over 7 months in direct mail and email campaigns and in store.

  • There was an increase of 34% in incremental visits during the promotion period.

AUTO Service: increased vehicle servicing frequency

An auto service location implemented a one-year frequency card using Miles as the incentive.

  • 25% more frequency card holders than non-cardholders had their vehicle serviced twice that year.

  • Less than half of customers who only serviced once that year were frequency cardholders.

Wellness: motivated positive behaviour change

Seeking to incentivize people to increase their physical activity, The YMCA Canada and Public Health Agency of Canada teamed up and began offering Miles for visits to the YMCA’s facilities.

  • 49% of collectors members of the YMCA said the initiative helped them engage in physical activity at the facilities more often

  • 63% of participating YMCA members visited between one and six more times each week when compared to their activity at the same time last year

retail: more effective OFFER cost less than cash

A high-frequency retailer offered three incentives to shoppers:

  • Discount only
  • Discount + AIR MILES Offer
  • AIR MILES Offer only

The AIR MILES only offer was chosen 70% more than the discount offer, 20% more than the combo offer, and cost the least for the retailer