Industry Articles

Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth

As the old verse goes, “Make new friends, but keep the old. One is silver, the other gold.” Similarly, a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one. … continue reading

Breakthrough COLLOQUY Research Reveals Canadian Participation in Loyalty Programs Outpaces U.S. By More Than 50 Percent

A remarkable 86% of Canadian consumers identify themselves as participants in loyalty marketing programs, fully 51% higher than their U.S. counterparts, according to a newly released study by loyalty industry expert COLLOQUY. … continue reading

How customer loyalty is shaping our industry

In the automotive industry, just like any other, customer retention is the key to success. And for good reason – just take a look at the stats: … continue reading

Mind-Blowing Stats About Loyalty

Building loyalty today means a lot more than handing out points. Meeting customer expectations at every step in the journey is the new mandate for loyalty marketing. So what exactly are those expectations? And what are marketers doing to meet them? Read on to find out. … continue reading

The 2017 Bond Loyalty Report

The Loyalty Report 2017, produced in collaboration with VISA, is the largest study of its kind, exploring the changing attitudes and behaviours of over 28,000 North American consumers. The report, now in its 7th year, examines the battle for love and loyalty across diverse industries and over 50 program attributes. … continue reading

The Benefits Of Rewarding Your Customers

Are you a business owner? If you are, you likely have one main goal. That goal is to make money. Whether you are a small business owner or a large business owner, it is important to understand that customers should come before profits. This is because the two go hand in hand. The more customers and clients you are able to acquire, the larger your business profits will be. … continue reading

The Power of Brand Advocacy

What can brand advocacy do for your business? People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service. … continue reading

Why Loyalty Programs Are Imperative For Marketers

If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. … continue reading

Why Waiting to Launch a Loyalty Program is Costing You Money

With 65% of marketing officers stating that loyalty strategies are essential to marketing success, it’s no secret that customer rewards programs are a good idea. So why do so many companies end up stalling their loyalty program’s launch? … continue reading