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Personal Care Industry Case Study

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Air Miles Logo

AIR MILES branded emails deliver significantly higher CTR

 

 

Client

HearingLife Canada

 

Objective

Drive AIR MILES collectors to convert on HearingLife’s website.

 

Strategy

  • A/B testing of email campaigns – with and without the AIR MILES logo present.

 

Valued Outcomes

  • Significantly higher click-through rate for emails showing the AIR MILES logo.

The strong recognition of the AIR MILES brand led to a higher CTR for emails displaying the AIR MILES brand compared to emails that did not.

+178%

higher CTR

 

 

 

 

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