Personal Care Industry Case Study

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AIR MILES branded emails deliver significantly higher CTR




HearingLife Canada



Drive AIR MILES collectors to convert on HearingLife’s website.



  • A/B testing of email campaigns – with and without the AIR MILES logo present.


Valued Outcomes

  • Significantly higher click-through rate for emails showing the AIR MILES logo.

The strong recognition of the AIR MILES brand led to a higher CTR for emails displaying the AIR MILES brand compared to emails that did not.


higher CTR





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