B2B Rewards Programs

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Why Businesses Benefit From B2B Loyalty Programs


Having a reward program can be equally beneficial in a business-to-business environment as it is in retail. You need to stand out from the competition, and you must deliver superior value to attract customers and keep them coming back.


AIR MILES B2B rewards programs are the best way to achieve these goals and here’s why:

  • Established loyalty program with 11 million Collectors and nationally recognized brands as Partners
  • 75% of consumers will choose a business that offers Miles over one that doesn’t
  • Ready-to-launch program can be tailored for any size or type of business
  • 2 out 3 consumers will change where/when they shop, what they spend/purchase to maximize Miles
  • Shopify app and online management tool for easy integration
  • Can also be used for employee performance, recognition, safety and retention


In the business-to-business world, your company needs to remain profitable, as it grows and expands. Therefore, retaining loyal customers, increasing revenue and standing out from your competitors are equally important.


To generate not only brand awareness but also make your business the most attractive choice for potential clients, consider becoming a Partner in the AIR MILES Reward Program.

Request a consultation to find out what AIR MILES can do for you.

What Being an Air Miles Partner Can Do for Your Business

As a Partner in the AIR MILES Reward Program, you get instant access to the top coalition reward program in Canada, an established infrastructure, and the opportunity to associate your business with a trusted brand recognized by 99% of Canadians. Best of all, your customers can choose a reward that matters most to them from over 1,200 options including travel, attractions, entertainment, merchandise, AIR MILES® Cash, and more!†



Learn more about the AIR MILES Reward Program here




Grow your client base →


Promote products & services →


Increase spend & repeat orders →


Reduce costs & protect margins →

B2B Loyalty Programs by the Numbers

View other Partner outcomes and case studies.



increase in revenue

from growth in overall customer base and average revenue per user


in cost savings

resulting from a 22.6% decrease in lost-time injuries


clients made the change

to electronic invoicing and the cost savings directly affected the bottom line

B2B Loyalty Rewards Program Process


We collaborate with you to better understand your business’ needs. Our team then works with you to design reward offers to achieve your specific goals, and assists you in planning for program success.



We have a web-based reward platform to make it easy for you to issue Miles to your customers. We provide training and offer dedicated support for the launch of your AIR MILES Reward Program to ensure it is easy to manage, all while offering the best earning and redemption processes for your customers.


We work with you to integrate AIR MILES branding and your reward offers into your existing marketing tactics and materials. This includes digital and social creative assets, and other means of marketing your AIR MILES® Reward Program.



Along with monitoring, performance reporting and evaluation, your program strategy can be made even more efficient. Our Client Success team is with you every step of the way, to make sure you get the most out of your program.

A Turnkey B2B Customer Rewards Program

The AIR MILES Reward Program is a turnkey marketing solution because the program is established and can be adopted by your business very quickly and easily.

We strive to make it as easy as possible for you to develop, launch and run your AIR MILES® Reward Program.

We will support you every step of the way to ensure you get the most out of your participation in the AIR MILES Reward Program.

There is no question, our customers order more when they can collect Miles, and that is a trend you simply cannot ignore.

View All Testimonials

Offer B2B Rewards and Incentives to Your Clients

Getting started is as easy as 1, 2, 3!

1. We learn your goals and build a custom B2B loyalty program with you.
2. We train your staff and help you launch your program.
3. We provide the tools to promote and manage your reward program successfully.

It’s that simple!


Request a Free No-obligation Assessment today

Businesses with Successful B2B Loyalty Programs

B2B Loyalty Programs can be as successful as retail programs

Loyalty programs aren’t just for retailers and restaurants. B2B rewards programs are a great way to incentivize bigger spend from customers and can also be used for employee performance, recognition and retention.

Here’s why you should consider AIR MILES for your B2B loyalty program:

  • A B2B business solution for businesses of any size and most industries
  • A program 66% of consumers will go out of their way to participate in
  • Can integrate seamlessly with your eCommerce system
  • Proven to deliver year over year growth and has saved client accounts
  • Draw clients with a selection of rewards that will appeal to anyone

In the B2B world, your company needs to continually attract new clientele while retaining existing customers. You need a loyalty solution that maximizes returns while staying within a tight budget. Consider becoming a Partner in the AIR MILES Reward Program to generate not only brand awareness but also make your business a viable and attractive option for clients.

Request a consultation to find out what AIR MILES can do for you.