Client
Sisley for Honda
Objective
Increase average transaction size within P&S department and capture service customers from other competing dealerships.
Strategy
- Sisley Honda has a base offer of 1 Mile per $20 (pre-tax) spent at all times on P&S.
- During this promotional period, customers could get an extra 20 Bonus Miles for spending $200 or more in the Parts and Services department. Sisley advertised this offer in-store.
Valued Outcomes
- AIR MILES collectors spend almost double per transaction compared to non-AIR MILES collectors.
- The cost of the Miles represented 5% of the cost of the incremental sales generated by AM collectors, resulting in a 92% ROI.
