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AIR MILES customers spent nearly double compared to non-collectors




Sisley for Honda



Increase average transaction size within P&S department and capture service customers from other competing dealerships.



  • Sisley Honda has a base offer of 1 Mile per $20 (pre-tax) spent at all times on P&S.
  • During this promotional period, customers could get an extra 20 Bonus Miles for spending $200 or more in the Parts and Services department. Sisley advertised this offer in-store.


Valued Outcomes

  • AIR MILES collectors spend almost double per transaction compared to non-AIR MILES collectors.
  • The cost of the Miles represented 5% of the cost of the incremental sales generated by AM collectors, resulting in a 92% ROI.

2X Spend

AIR MILES collectors spend almost double per transaction

92% ROI

With 5% lower cost of promotion with AIR MILES

See Sisley for Honda Video Testimonials





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