Original article published by Anick Levesque – AVP, Business Development, AIR MILES Reward Program. Loyalty experts have been touting a customer-centric approach to retail for years… continue reading
It’s tempting during challenging times to pull back on all marketing spend. After all, adapting your business to changing market conditions and looking after your employees are… continue reading
The last decade, and the last few months in particular, have seen a significant shift in how consumers make their purchases. With an ever-widening choice of goods… continue reading
Running in-house loyalty programs for small businesses comes with many challenges. From deciding what type of reward program to start, figuring out what rewards your customers will… continue reading
Business owners know that if they want to be successful they have to make a positive impact with consumers. Distinguishing your products and/or services from your competition… continue reading
In today’s competitive automotive marketplace, customer retention is more important than it’s ever been. Yet, we still hear many auto dealers focusing solely on acquiring new customers.… continue reading
A loyalty program is designed to increase customer loyalty, and customer loyalty happens as a result of repeated positive experiences with a brand. The impact of customer… continue reading
Customer experience is a hot term these days—and for good reason. Providing an excellent customer experience is a surefire way to build brand loyalty and trust! Happy… continue reading
As we move into a new decade, it’s a great time to rethink our marketing methods. In recent years we’ve seen huge changes in how information is… continue reading
Many business-to-business (B2B) companies struggle to build customer loyalty. Truthfully, it can be more challenging to build loyalty within the B2B environment. Many B2B companies have longer… continue reading