A loyalty program is designed to increase customer loyalty, and customer loyalty happens as a result of repeated positive experiences with a brand. The impact of customer… continue reading

Customer experience is a hot term these days—and for good reason. Providing an excellent customer experience is a surefire way to build brand loyalty and trust! Happy… continue reading

As we move into a new decade, it’s a great time to rethink our marketing methods. In recent years we’ve seen huge changes in how information is… continue reading

Many business-to-business (B2B) companies struggle to build customer loyalty. Truthfully, it can be more challenging to build loyalty within the B2B environment. Many B2B companies have longer… continue reading

Teaming up with another business to form a partnership could be a great decision for your company. Partnerships allow you to leverage another business’s knowledge and resources,… continue reading

Most businesses start customer loyalty programs because they want to grow their business and earn more revenue. Rewarding customers when they buy from you is a great… continue reading

It’s no secret, a customer loyalty program is The New Business Imperative. Businesses all over the country are bringing loyalty programs into their marketing mix and experiencing… continue reading

Who are your happiest and most loyal customers? Do you know them by name? If not, it might be time to get to know them and devote… continue reading

We live in a time where consumers expect to be rewarded for their purchases. Many will even change their usual shopping habits when an opportunity to earn… continue reading

Reward programs need time to deliver their full results. There are many initial benefits to starting a program, but the best value is seen in the long… continue reading