It’s no secret, a customer loyalty program is The New Business Imperative. Businesses all over the country are bringing loyalty programs into their marketing mix and experiencing… continue reading
Who are your happiest and most loyal customers? Do you know them by name? If not, it might be time to get to know them and devote… continue reading
We live in a time where consumers expect to be rewarded for their purchases. Many will even change their usual shopping habits when an opportunity to earn… continue reading
Reward programs need time to deliver their full results. There are many initial benefits to starting a program, but the best value is seen in the long… continue reading
Century 21 Grand Prairie Realty joined the AIR MILES Reward Program with lots of energy. Client Services Specialist, Amy Owen, recommended to start things off with a… continue reading
There are many benefits to having a reward program but, to be successful you must market your program effectively. A successful program will feature promotions and special… continue reading
A&S Scrap Metals in Charlottetown, Prince Edward Island is a relatively new Partner of the AIR MILES® Reward Program. Ever since launching their program in June they… continue reading
Motivating customers to make purchases is the main goal of most marketing plans. But effectively motivating a customer takes more than just one eye-catching advertisement. Even when… continue reading
The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use in-store. Beginning today, Collectors can get instantly rewarded by visiting www.airmiles.ca/LCBOeVoucher to use Cash Miles toward a $10 LCBO eVoucher for use toward their favourite in-store purchases.
As the old verse goes, “Make new friends, but keep the old. One is silver, the other gold.” Similarly, a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one. … continue reading