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AIR MILES® Bolsters the Collector Experience Through a Series of Program Enhancements

Set against a refreshed, modern and whimsical visual identity, Canada’s most recognized loyalty program introduces more redemption benefits, more ways to earn, and more promo opportunities for… continue reading

AIR MILES Hit Historic MILEstone, Issuing 100 Billionth Reward Mile

  Canada’s most recognized loyalty program thanks its Partners and Collectors for joining this incredible journey!   The AIR MILES Reward Program is celebrating an incredible milestone,… continue reading

B2B Loyalty Programs – How They Work and Positively Impact Your Bottom Line

    B2B loyalty or reward programs are marketing solutions that help organizations establish stronger relationships with the businesses that buy from them.  While commonplace in the… continue reading

Grow revenue by increasing number of transactions and average spend

    One of the most effective ways our Partners have increased their sales is by increasing their number of transactions and the average spent per transaction.… continue reading

Your Guide to Customer Incentive Programs

Did you know that the Canadian advertising market is among the ten largest ad markets in the world? In 2019, Canadian businesses invested more than 11 billion… continue reading

Our Commitment to Our Partners

  Stay strong in the pursuit of your goals is an inspiring motto, and there has been no time in recent history when this has been more… continue reading

How to Become an AIR MILES Partner

  Are you contemplating a reward program and wondering how to become an AIR MILES Partner? You could be part of the highly regarded AIR MILES® Reward… continue reading

The Retail Imperative: Building Strong Customer Relationships

Original article published by Anick Levesque – AVP, Business Development, AIR MILES Reward Program.   Loyalty experts have been touting a customer-centric approach to retail for years… continue reading

WHY YOU NEED A REWARD PROGRAM RIGHT NOW

It’s tempting during challenging times to pull back on all marketing spend. After all, adapting your business to changing market conditions and looking after your employees are… continue reading

UNDERSTANDING THE MODERN CONSUMER IS KEY TO SUCCESS

The last decade, and the last few months in particular, have seen a significant shift in how consumers make their purchases. With an ever-widening choice of goods… continue reading