How One Partner Gained a Competitive Edge With the AIR MILES® Reward Program

A&S Scrap Metals in Charlottetown, Prince Edward Island is a relatively new Partner of the AIR MILES® Reward Program. Ever since launching their program in June they… continue reading

How do Reward Programs Motivate Customers?

Motivating customers to make purchases is the main goal of most marketing plans. But effectively motivating a customer takes more than just one eye-catching advertisement. Even when… continue reading

AIR MILES® and LCBO Announce Exciting New AIR MILES Cash Reward through Partnership Expansion

The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use in-store. Beginning today, Collectors can get instantly rewarded by visiting to use Cash Miles toward a $10 LCBO eVoucher for use toward their favourite in-store purchases.

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Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth

As the old verse goes, “Make new friends, but keep the old. One is silver, the other gold.” Similarly, a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one. … continue reading

Breakthrough COLLOQUY Research Reveals Canadian Participation in Loyalty Programs Outpaces U.S. By More Than 50 Percent

A remarkable 86% of Canadian consumers identify themselves as participants in loyalty marketing programs, fully 51% higher than their U.S. counterparts, according to a newly released study by loyalty industry expert COLLOQUY. … continue reading

How customer loyalty is shaping our industry

In the automotive industry, just like any other, customer retention is the key to success. And for good reason – just take a look at the stats: … continue reading

Mind-Blowing Stats About Loyalty

Building loyalty today means a lot more than handing out points. Meeting customer expectations at every step in the journey is the new mandate for loyalty marketing. So what exactly are those expectations? And what are marketers doing to meet them? Read on to find out. … continue reading

The 2017 Bond Loyalty Report

The Loyalty Report 2017, produced in collaboration with VISA, is the largest study of its kind, exploring the changing attitudes and behaviours of over 28,000 North American consumers. The report, now in its 7th year, examines the battle for love and loyalty across diverse industries and over 50 program attributes. … continue reading

The Benefits Of Rewarding Your Customers

Are you a business owner? If you are, you likely have one main goal. That goal is to make money. Whether you are a small business owner or a large business owner, it is important to understand that customers should come before profits. This is because the two go hand in hand. The more customers and clients you are able to acquire, the larger your business profits will be. … continue reading

The Power of Brand Advocacy

What can brand advocacy do for your business? People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service. … continue reading