Not Having A Customer Loyalty Program Is Costing You Money

It’s no secret, a customer loyalty program is The New Business Imperative. Businesses all over the country are bringing loyalty programs into their marketing mix and experiencing… continue reading

How Brand Advocates Affect Your Bottom Line

Who are your happiest and most loyal customers? Do you know them by name? If not, it might be time to get to know them and devote… continue reading

How Loyalty Programs Help Grow Home Services Businesses

We live in a time where consumers expect to be rewarded for their purchases. Many will even change their usual shopping habits when an opportunity to earn… continue reading

Why Reward Programs Are Long-Term Business Solutions 

Reward programs need time to deliver their full results. There are many initial benefits to starting a program, but the best value is seen in the long… continue reading

AIR MILES® Contests Get Great Results

Century 21 Grand Prairie Realty joined the AIR MILES Reward Program with lots of energy. Client Services Specialist, Amy Owen, recommended to start things off with a… continue reading

Five Tips for Marketing Your Reward Program

There are many benefits to having a reward program but, to be successful you must market your program effectively. A successful program will feature promotions and special… continue reading

How One Partner Gained a Competitive Edge With the AIR MILES® Reward Program

A&S Scrap Metals in Charlottetown, Prince Edward Island is a relatively new Partner of the AIR MILES® Reward Program. Ever since launching their program in June they… continue reading

How do Reward Programs Motivate Customers?

Motivating customers to make purchases is the main goal of most marketing plans. But effectively motivating a customer takes more than just one eye-catching advertisement. Even when… continue reading

AIR MILES® and LCBO Announce Exciting New AIR MILES Cash Reward through Partnership Expansion

The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use in-store. Beginning today, Collectors can get instantly rewarded by visiting to use Cash Miles toward a $10 LCBO eVoucher for use toward their favourite in-store purchases.

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Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth

As the old verse goes, “Make new friends, but keep the old. One is silver, the other gold.” Similarly, a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one. … continue reading