Most businesses start customer loyalty programs because they want to grow their business and earn more revenue. Rewarding customers when they buy from you is a great way to do this. However, when you reward for other actions it can help build stronger, longer-lasting relationships with your customers. When you reward for other actions throughout the year, it fosters the relationship and keeps your brand top of mind with your clients.
Customer loyalty programs show your customers and clients how much you value them.
It’s a win-win for both you and your customers. Greater customer engagement creates deeper connections to your brand and a sense of belonging to your company.
Here are a few of our favourite reasons to reward your customers beyond purchases:
- Signing up for company emails
- Writing product or service reviews
- Completing a survey
- Liking your page on social media
- Tagging the company in product photos on social media
- Sharing your company social media posts
- Referring friends and family
- Creating an online account
- Signing up for direct billing
Rewarding customers beyond purchases will improve the customer experience and help promote the company for free.
The reasons why shoppers choose to buy from the same companies, again and again, is often emotionally driven. When you improve a customer’s experience, it helps win a place in their hearts. This will help keep your business top of mind when they are ready to buy. If you ignore all other aspects of the customer lifecycle it can really limit your customer relationships.
But don’t worry, we didn’t forget about the bottom line. When you build happier customer relationships it will also increase your revenue. We explain how brand advocates affect your bottom line in this recent blog post. The potential is huge!
If you’re not sure how to get started with a loyalty program, download our ebook Loyalty Programs, The New Business Imperative. We go through the how, what, where and why loyalty programs are taking the business world by storm. You can also read this recent blog post that explains just how customer loyalty programs motivate your clientele.
The AIR MILES® Reward Program is the most popular reward program in Canada. Now you too can be a part of something awesome.
We have a nation-wide team of loyalty experts that are ready to help. Contact us to find out how you can get started today.