There are many benefits to having a reward program but, to be successful you must market your program effectively. A successful program will feature promotions and special offers several times a year to support your business.
Here are just a few ideas to build more interest in your program:
Create urgency and drive more sales with time-sensitive offers
Limited-time offers encourage customers to take action. You could run several limited-time offers at key selling periods during the year. We especially love this strategy to help drive sales during the typically quieter months for your business.
Find reasons to connect with your clients
Staying connected with your clients keeps your business top of mind when they are considering a purchase. Through newsletters, blogs, emails, and your website you can remind your clients about your program and share promotions. Finding reasons to contact your clients regularly can be difficult, but reward programs give you more reasons to connect.
Recognize your top customers and keep them happy
Rewarding customers for purchases builds loyalty. One study even found that 20% of your customers account for 80% of your revenue! Exclusive VIP offers are a great way to use your reward program to recognize your top clients. Your top clients are also the best source for client referrals, so give a reward for them too! Brand advocates promote through word of mouth, so by keeping them happy you invest in future growth.
Engage with your customers on social media
Facebook, Instagram and Twitter are ideal places to share happy client stories. Social media-based contests will encourage followers to share your content. You can also use social media to build excitement for new product launches. Before doing business, consumers will check out your social media to see what others are saying. By sharing this type of content, you can shape the conversations and boost your brand.
Trust the power of a well-known brand
When you partner with a program like the AIR MILES Reward Program you connect with a brand that is recognized by 99% of Canadians. AIR MILES Reward Miles are collected by roughly 75% of Canadian households, that’s a group with massive buying power! By displaying the AIR MILES logo on vehicles, websites and advertising, our Partners get noticed.
If you want to get your business noticed and stand out in your market, our team can help.
Start by reading our ebook Loyalty Programs, The New Business Imperative.
Then, check out our recent blog post on how to motivate customers.