We live in a time where consumers expect to be rewarded for their purchases. Many will even change their usual shopping habits when an opportunity to earn a better reward comes up. We chose our grocery stores, gas stations, and retail stores because of what we get back in return for our shopping loyalty.
Starting a loyalty program is a great option to grow your business. One booming industry that can get great results from a reward program is the home services industry. There are many challenges in this category such as high competition, retaining customers, and ensuring customer satisfaction. Implementing a reward program in your home service business can help overcome many of these challenges.
Here are our favourite ways to use a loyalty program to grow your home services business:
Ensure Customer Satisfaction With Rewards
With a home service business, you MUST deliver a great experience to your customers and offering a reward will really help. Even when staff show up on time, do their jobs well, with gratitude and a smile, shoppers can still expect more. When you reward your clients for their business it ensures the transaction ends on a positive note.
Offer An Incentive That Your Competition Can’t
Standing out from the competition can be tough in many industries, but in a home services business, it can seem extra difficult. There are so many service providers and small businesses must compete with large franchises alike. Who will a customer pick and why? When you partner with a reputable reward program you will stand apart from the competition and have an incentive that the competition can’t touch.
Ensure Your Customers Keep Coming Back
Gaining more repeat business is a fantastic way to grow your business. How does any business get its customers to come back? Gaining repeat business should be easy if you always give a great experience. The truth is, gaining repeat business can be tough with the level of competition out there. Earning shopper loyalty can take time, but that’s exactly what loyalty programs are designed to do!
If you want to learn more about loyalty programs, check out our free ebook.
Read through our many case studies and testimonials. Learn why the AIR MILES Reward Program is the perfect addition to your marketing plan.
Contact us to find out you can get Canada’s favourite reward program working for you!