Stay strong in the pursuit of your goals is an inspiring motto, and there has been no time in recent history when this has been more important.

Over more than a decade, we have made it possible for hundreds of businesses to become Partners in the AIR MILES® Reward Program, and reward their customers in order to achieve their business growth objectives.

In the face of a rapidly changing Canadian market landscape and rising consumer expectations, our commitment to our Partners’ success is stronger than ever.


We will help you build a strong reward program.

Our team members have a combined 60+ years of AIR MILES knowledge and experience.

We have built programs for over 500 businesses over the last 13 years. Every one of them has been entirely customized to the specific circumstances and goals of that unique business.

The first step to doing this is a Discovery Meeting. We learn all about your business, your history, your unique strengths and challenges, your team and culture, your products and/or services, and your level of knowledge around having a reward program.

We chat about your specific goals and what type of AIR MILES® Reward Miles offers are most likely to move the needle with your customers.

We build a strategic plan together, and we make projections about the program’s potential impact on your business.


We will train your team and help you launch the program successfully.

We have a dedicated Program Launch Coordinator who follows a proven process to prepare your team, marketing, and procedures to ensure the program takes off on launch.

Your team will be trained on our user-friendly online program management tool, rewardBANK. We will help you set-up your reward offers, business locations, various levels of administrators, and budget parameters for ongoing program management.

We will hold a Marketing meeting with key stakeholders to discuss the tools we have available and guide you in incorporating the AIR MILES brand into your existing materials and campaigns.

We have digital and social media assets, brand and messaging guidelines, a selection of POS materials, best practices recommendations, and much more.

Letting everyone, especially your customers, know you now have the AIR MILES Reward Program is the first step to achieving your program goals.


We will be there with you every step of the way and continually optimize your program.

Once your program has launched, you will continue to receive ongoing support from our dedicated Client Success team.

Depending on your needs and the breadth of your program, this can include regular check-ins, reporting and analysis of the Miles you’ve issued, additional marketing support and opportunities, adjustments to your program design, and more.

Our team becomes an extension of your team, and our customer-centric approach has led to many successful long-term partnerships – Over 100 of our existing AIR MILES INCENTIVES Partners have been with us for over eight years.

We have found that when Partners track sales, transaction, and other business results and share these with us, we are better able to help them measure the program’s ROI effectively.

The more a Partner’s team is excited about and engaged in promoting their reward program, the better the results. And we are there throughout the journey to make sure all our Partners get the most out of their AIR MILES Reward Program.


Irrespective of market conditions, geographical location, or industry, our team strives to build the optimal AIR MILES Reward Program solution for businesses of all sizes and we are steadfast in our commitment to meeting, even exceeding our customers’ needs.


To learn more about becoming an AIR MILES Partner, click here to book a Discovery Meeting.