Air Miles Benefits for your Business

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The AIR MILES Reward Program is established and valued

Running an in-house reward program comes with many challenges.

From deciding what type of reward program to start, figuring out what rewards your customers will care about, advertising the program, to setting up the technology and processes to run the program, you are looking at a significant investment in time and resources.

Adopting an existing reward program is a great solution to these challenges.


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the most recognized loyalty program in Canada

The AIR MILES® Reward Program has been the top coalition reward program in Canada for over 25 years, is proven to get results, and eligible businesses can adopt it as their reward program in very little time.



Brand Recognition

The most recognized reward program in Canada



Of changing consumer behaviour and proven partner results


Canadian Households

Two thirds of all Canadian households actively participate in the program



Including travel, attractions, entertainment, merchandise, AIR MILES Cash and more

Instant Access to a Wide Selection of Rewards

Meaningful rewards influence behaviour change and the AIR MILES® Reward Program has over 1,200 Rewards to motivate your customers! They can choose what matters most to them from a wide variety of options, including travel, attractions, entertainment, merchandise and AIR MILES Cash!


a solution that fits easily into your business

As a fully established reward program, AIR MILES is very easy to integrate it into your business. It is well-known and valued, a majority of Canadians participate in the Program, and associating your business with the trusted AIR MILES brand instantly enhances yours.


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Add AIR MILES logo to all marketing materials

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Train and get staff excited about the program

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Adopt proven guidelines and best practices

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Promote your offers online and on site

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Get ongoing support from Account Manager

loyalty programs - the new business imperative


  • How traditional methods of attracting customers have changed
  • How customer behaviours shift as a result of loyalty programs
  • Why a superior customer experience is critical to business success today
  • How retaining customers has a positive impact on your bottom line
  • Why a loyalty program isn’t just for Fortune 500 companies anymore



I was surprised to find out that the majority of my customers considered getting Miles a significant factor in deciding where to shop.

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There are so many ways we can help grow your business

During a discovery meeting, our reward program experts learn all about your business and market conditions, your business goals and challenges, your team and culture.

They can answer all your questions, and discuss some program design ideas with you.


Let’s get you started